Looking back on 20 years:
As American Heritage celebrates 20 years, what are some of the most significant milestones that have been particularly eventful? Or what accomplishments has American Heritage achieved in its 20 years?
It all began with a great passion for special products and the unique American lifestyle. 20 years ago, our adventure began very modestly in my garage. What began as a small project has developed into an inspiring success story.
My dream has always been to motivate people to enjoy life to the fullest – be it by baking extraordinary cakes, lovingly decorating their homes or simply by creating happy moments in everyday life.
A lot has happened in two decades. The small Augsburg retailer, which over time ran five stores, has now become a wholesaler that supplies the finest shops with special delicacies and lifestyle products throughout Europe. Despite our growth, our love of retail remains alive in our Augsburg store and our online shops.
A long-held dream became reality last year: our own Augsburg popcorn factory! Here we make the best popcorn and refine it with espresso, salted caramel, peanut butter or fruit - without any artificial flavors or colorings. And this delicious popcorn from Everly Grace is now finding enthusiastic buyers far beyond the borders of Augsburg.
Changing business environment:
What are the biggest changes you have observed in the purchasing habits of customers for American gourmet food in Germany over the past two decades, and how has American Heritage adapted to these changes when it comes to selecting products for our portfolio?
The quality of our products has always been our top priority. We are not fans of foods with lots of color or artificial modifications. Instead, we always choose the best quality. Whether it is the smallest maple syrup in the world, the finest sauces or special extracts for baking - with us, customers will only find the best. Our promise - quality that you can taste and touch.
In today's hectic times, it is becoming increasingly challenging for our customers to visit our store. That's why it is important to us that everyone gets their favorite products delivered to their home quickly and well packaged. And the proportion of international customers is constantly growing.
We offer food from all regions of America. Under our brand " Ryan's Specialties " we now also import special delicatessen products from England, Scotland and Ireland.
My favorite products include:
Product highlights:
Which products or brands were particularly popular or have a special story?
Our absolute highlight and special bestseller in the range is Habanero Mango Aioli! When the aioli is sold out, there is a real uprising from our customers and that is why we try to always have it available!
Our bestseller: Habanero Mango Aioli from Stonewall Kitchen
Tip: Season your sandwiches or nachos with some of this aioli. It also gives potatoes or vegetable skewers an extra kick as a dip. Try it and see for yourself!
- Creamy aioli with a wonderfully fruity spiciness
- High-quality ingredients ensure excellent taste
- One of Stonewall Kitchen's most popular aiolis
- Sweet notes of mango, raisins and brown sugar perfect the taste
- Gives everyday dishes that certain something
- Goes well with chicken or as a dip for French fries
customer journey:
How have customer responses and loyalty contributed to American Heritage’s growth and success over the years?
Our colorful range is growing and thriving - and we have our customers to thank for that! Many have discovered special favorite products in America and told us about them. Others have fallen in love with turquoise garden furniture that we imported especially for them.
Our story is a love story. Our customers love and support us, and we are infinitely grateful for that. Thanks to our customers, we can offer the best products from all over the world and enrich everyday life with unique finds and special delicacies.
Our great customer reviews are proof of this.
Selection of brands, partners and distribution partners:
How does American Heritage select its brands and distribution partners to ensure they meet its commitment to quality and gourmet excellence?
We visit numerous trade fairs to select the best range. We then travel directly to the manufacturers to see the quality of the products and the manufacturing process for ourselves. We have personally tested every product in our range and found it to be good. In addition, we have our food regularly tested in laboratories to ensure that it meets the highest quality standards. This means our customers can be sure that they will only find the best products with us.
Our top three best-selling brands are Stonewall Kitchen , Rufus Teague , and Crown Maple .
Celebration activities:
How is American Heritage celebrating this 20th anniversary? Are there any special events, promotions or product launches planned?
This year our birthday falls during the European Championships and we couldn't imagine a better combination! Together we will enjoy the joys of sport and togetherness, hopefully good weather and a great BBQ.
And because a birthday is only half as fun without presents, this year we are once again offering great discounts for our loyal customers. Celebrate with us and benefit from exclusive offers - we look forward to a great birthday and gourmet time!
Enjoy 20% off all Stonewall Kitchen products, exclusively for our 20th anniversary. Use the code HAPPY20 at checkout.
Offer valid from June 8, 2024 to June 17, 2024.
Vision for the future:
What is your vision for the next 20 years of American Heritage?
The world is spinning faster and faster, and we are looking forward to the next 20 years. We have big dreams and even bigger plans: We want to win even more customers and continue to expand our product range. We remain true to our passion and commitment and want to offer personal and caring service despite the development of AI.
Our greatest wish is to continue to serve our customers with the same enthusiasm and dedication in the years to come. We want to surprise our fans with new, unique products and continually improve your shopping experience. Your satisfaction and trust are what drives us.
Together we want to reach new milestones and create unforgettable moments. Exciting new products, special promotions and the constant development of our offering are our goals!
Sabine, any last words?:
I would like to thank all customers, supporters and employees of the last 20 years from the bottom of my heart. It was a very special journey that had a big impact on me. I was able to meet many beautiful moments and friends. On days like these, I always shed a tear of emotion because I feel it is an absolute gift. It is not for nothing that we print "With Love from the Ryan's" on all packages - I feel the same way. We are able to send a little piece of love out into the world and that is great.
